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Janerik Larsson: Trump och jakten på tittarsiffror

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 In this Jan 16, 2007 photo, Donald Trump, billionaire developer and producer of NBC's
In this Jan 16, 2007 photo, Donald Trump, billionaire developer and producer of NBC's "The Apprentice," with his wife, Melania, and their son, Barron, pose for a photo after he was given a star on the Hollywood Walk of Fame in Los Angeles.  Foto: Damian Dovarganes

Det finns ett helt centralt begrepp för att förstå USAs president Donald Trump. Det är ett ord han älskar även om han numera inte använder det så ofta offentligt som han gjorde under förra årets presidentvalskampanj.

In this Jan 16, 2007 photo, Donald Trump, billionaire developer and producer of NBC's "The Apprentice," with his wife, Melania, and their son, Barron, pose for a photo after he was given a star on the Hollywood Walk of Fame in Los Angeles. 

Foto: Damian Dovarganes Bild 1 av 1
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