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”Microsofts problem – ingen smak”

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“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” (Playboy 1985)

Foto: SUSAN RAGAN/AP

“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its best, is magnificent.” (Rolling Stone 2003)

Foto: AP

”The broader one’s understanding of the human experience, the better design we will have”. (Jobs i Wired 1996)

Foto: AP

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (BusinessWeek 1998)

Foto: AP

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.” (Steve Jobs om Microsoft 1996)

Foto: AP

“We made the buttons on the screen look so good you’ll want to lick them.” (Fortune 2000)

Foto: AP

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” (Wall Street Journal 1993)

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“Every once in a while a revolutionary product comes along that changes everything. … One is very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate it’s been able to introduce a few of these into the world.” (Iphone presenteras i januari 2007)

Foto: AP

“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” ( Fortune 2003)

Foto: AP

“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple.” (Newsweek 2006)

Foto: AP

“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” (Playboy 1985)

Foto: SUSAN RAGAN/AP
“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” (Playboy 1985)
“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” (Playboy 1985) Foto: SUSAN RAGAN/AP
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